Macala Wright Lee

Life, Los Angeles and the Marketing Fashion Industry in a Digital Age

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    Who's Your Real-Time, Go-To Marketing Ninja?

    Gary Vaynerchuk's latest video is dead on in his question - seemingly aimed at large agencies, corporations or brands - "Who's your go-to person when to comes real-time campaign execution?"

    The internet moves faster than any other entertainment or message medium - planning isn't a luxury your have sometimes when it comes to short term, instant wins for clients.

    While I believe in long term goals, I know there are short term tactics that can get the attention of your target audience. You have to operate with fluidity, being able to come up with something on the spot and implement it less than 30 days. Creative, short term campaigns can grab audience attention - use the longer term to keep them entranced.

    So who's your go-to agent for making internet waves? Don't have one? Better get one!

     

    Tags » google buzz guerilla marketing video viral marketing
    • 22 February 2010
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  • Macala Wright Lee's Posterous

    Macala Wright is the Founder of FashionablyMarketing.Me, one of the leading fashion marketing blogs online.

    She is also the founder of Fashionably Digital, a digital media consultancy for lifestyle, fashion and beauty brands.

    Macala's Musings is less formal approach to the FMM blog; offering shorter, more lively conversations and insights on how lifestyle oriented brands and products are adapting digital technology.


    Macala has been featured in Women's Wear Daily, Sportswear International, Gawker, Defamer, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. She writes regularly for Mashable.

    Macala's Projects


    Retail-A-Go-G0

    Sense Of Fashion

    Retail Camp

  • About Macala Wright Lee

    Macala Wright is the Founder of FashionablyMarketing.Me, one of the leading fashion marketing blogs online.

    She is also the founder of Fashionably Digital, a digital media consultancy for lifestyle, fashion and beauty brands.

    Macala's Musings is less formal approach to the FMM blog; offering shorter, more lively conversations and insights on how lifestyle oriented brands and products are adapting digital technology.


    Macala has been featured in Women's Wear Daily, Sportswear International, Gawker, Defamer, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. She writes regularly for Mashable.

    Macala's Projects


    Retail-A-Go-G0

    Sense Of Fashion

    Retail Camp

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