Macala Wright Lee

Life, Los Angeles and the Marketing Fashion Industry in a Digital Age

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    Publishing's New Business Model: Sacrificing Quality For Quantity?

    2010 is about the short form.

    In seems our constant consumption of content now negatively affects seasoned writers and journalists who once made a respectable living from their talent.

    According to the LA Times:

    Publishers pitch the grand opportunities they provide to "extend your personal brand" or to "showcase your work, influence others." That means working for nothing, just like the sailing magazine that offers its next editor-writer not a single doubloon but, instead, the opportunity to "participate in regattas all over the country."

    What's sailing away, a decade into the 21st century, is the common conception that writing is a profession -- or at least a skilled craft that should come not only with psychic rewards but with something resembling a living wage.

     As in retail and luxury, quality has been sacrificed for quantity.  

    Should publishes, in print and online continue to pay for in-depth, error free research, quality content and the journalistic skills of their writers? Or should freelance writers and journalists adapt to new publishing business models and pay scales?

     

    Tags » freelance writing journalism paid content publishing
    • 11 January 2010
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  • Macala Wright Lee's Posterous

    Macala Wright is the Founder of FashionablyMarketing.Me, one of the leading fashion marketing blogs online.

    She is also the founder of Fashionably Digital, a digital media consultancy for lifestyle, fashion and beauty brands.

    Macala's Musings is less formal approach to the FMM blog; offering shorter, more lively conversations and insights on how lifestyle oriented brands and products are adapting digital technology.


    Macala has been featured in Women's Wear Daily, Sportswear International, Gawker, Defamer, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. She writes regularly for Mashable.

    Macala's Projects


    Retail-A-Go-G0

    Sense Of Fashion

    Retail Camp

  • About Macala Wright Lee

    Macala Wright is the Founder of FashionablyMarketing.Me, one of the leading fashion marketing blogs online.

    She is also the founder of Fashionably Digital, a digital media consultancy for lifestyle, fashion and beauty brands.

    Macala's Musings is less formal approach to the FMM blog; offering shorter, more lively conversations and insights on how lifestyle oriented brands and products are adapting digital technology.


    Macala has been featured in Women's Wear Daily, Sportswear International, Gawker, Defamer, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. She writes regularly for Mashable.

    Macala's Projects


    Retail-A-Go-G0

    Sense Of Fashion

    Retail Camp

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