2013: Press and Articles

• April: The Definitive Guide To Influencer Marketing – KissMetrics
• April: The Many Faces Of Influence - Traackr
• March: The Bastardization Of Influencer Marketing - PSFK
• March:  Influencer Of The Week - BlogWorld
• March: Consignment Web Sites See Growing Audience – WWD
• February: 5 Components Of A Successful eCommerce Site - PSFK
• January: Digital Retail in 2013 – WWD
• January: Three Things Effective Leaders Know – PSFK

2012 – Interviews, Press & Articles

• December: Why Senior Management Must Change Its Tune – PSFK
• October: Interview with Macala Wright – Group Partners – The Everygirl
• September: How To Develop A Digital Strategy - Mashable
• September: A La Mode: Social Commerce & Fashion - Orange Magazine
  
• September: The Digital Innovators: How Key Brands Are Reshaping Digital - IFB
• September: The Digital Innovators: Investigating the Digital Dilemma - IFB
• August: Social Connectivity: Luxury and Digital Technology - BlackBook Magazine
• July: 4 Luxury Brands With Outstanding Digital Experiences - Mashable
• July: B2B Fashion Sites On The Rise - WWD
• July: Fashion Embraces Social Gaming - WWD
• June: Is Fashion Gaming The Next Marketing Frontier? – Huffington Post
• June: When A Stiletto Heel Is Not A Lifestyle – Nathan Branch
• June: 5 Digital Trends Shaping The Consumer Experience Economy – Mashable
• June: Fashion To Embrace Social Gaming – Women’s Wear Daily
• May: FMM on Snow White and The Huntsman – Kenton Magazine
• May: - Le retour du salon de thé – Huffington Post Canada
• April: 5 Trends In High Tech Fashion– San Francisco Chronicle
• February: 10 Startups Chaning The Face Of Retail - Mashable
• February:  Fashion Forward Has Become Fashion Follow; Here Are the New Leaders - Huffington Post
• February: New York Fashion Week: 10 Expert Tips For Style Bloggers - Teen Vogue
• February: Fashion + Tech Startups: Why They’re Funded - Fashionista
• February: 10 Fashion Technologies To Watch - Fashionista
• February: The Rise Of Social Commerce - WWD
• January: Mobile, Tablets Lead Holiday Charge - WWD
• December: How 9 Retailers Successfully Leveraged Game Mechanics - Mashable
  

2011 – Interviews & Articles

• October: Fashion Bloggers, Posted & Represented - New York Times
• September: Bloggers Mean Business - ADWEEK
  
• August: Turning A Blog Into A Business - Bloomberg Businessweek
• August: MAGIC Trade Show + Pose Partner For First Mobile Collaboration - FashInvest
• June: Mobile Technology & The Rise of Asian Consumerism - CBS News
• June: Fashion Interning 101 - Style Republic
• May: DKNY Collaborates Digital Media Pioneers - Style Republic
• May: Mobile On The Go - Apparel Magazine
• May: Fashion Brands Take On Social Media -  CBS News
• May: Fashion For Social Good: How Brands Are Paying Attention to Social Media - CBS News
• May: Fashion Apps That Are A Real Find - Los Angeles Times
• May: How To Connect Your Brand To The Right Infleunceres - Mashable
• April: RetailCamp Takes LA Fashion Professionals By Storm - California Apparel News
• March: 5 Ways Retailers Are Winning Big With Facebook Commerce - Mashable
• Febraury: How Premium Fashion Brands Are Maximizing Their Social Media ROI - Mashable
• February: How HSN’s Crowdsourcing Model Could Shake Up Online Retail - Mashable
• January: DKNY’s Spring Fashioncast – La La New York
• January: White Paper: How Social Media Is Revolutionizing Retail – Apparel Magazine
• January: 7 Examples Of Stellar Branded Content In The Fashion Industry - Mashable
• January: Why The Fashion Industry Is Betting Big On Branded Content - Mashable

2010 – Interviews & Articles

• December: The Future Of Augmented Reality – The Next Web
• September: Is A Career In Fashion Marketing Right For You – Style Sample Magazine
• September: Macala Wright on Social Media – SENKEN Japan
• July: CFA Discusses Social Media in Los Angeles – California Apparel News
  
• June: Cynthia Rowley Launches Bridal Line Via First Social Collaboration – Mashable
• June: Social Studies 6/1/2010: Cynthia Rowley Partners With Foursquare - Women’s Wear Daily
  
• May: Why The Fashion Industry Loves Foursquare – Mashable
• May:  How To Cultivate You Brand Online – Fox Rothschild Law
  
• May: FGILA – What’s Next In Social Media  Recap – Debutante Clothing
  
• May: Macala Wright Named Lead Strategist in the First Retailer, Designer, Manufacturer Foursquare Marketing campaign – DM News
• May: Macala Wright  interviewed Fashion & Social Media – Hollywood Today
• April: Style Apps The Latest Fashion Accessory – San Francisco Chronicle
• April: How Publishers Plan On Monetizing The iPad - Mashable
  
• March: Macala Wright Lee featured in LA Examiner’s LA Fashion Week Highlights
• March: How The Fashion Industry Uses Location Based Marketing: Marc Jacobs, Foursquare + New York Fashion Week – Mashable.com
  
• February: Social Media: The New Front Row of Fashion - Women’s Wear Daily
  
• January: How Social Media Changed Fashion in 2009 – Article By Macala Wright Lee for Mashable.com
• December: Social Media & Marketing Fashion Brands Internationally - Sportswear International Magazine
• December: Web Celeb or iJustine Wannabe? – Building A Brand on Beauty and Brands, for PickedByGuys.com

2010 Accolades

• Industry Review and Praise For “How To Launch A Successful Fashion Line” – Fox Rothschild Fashion Law Blog, Jan. 2010
• Sportswear International Magazine names Macala Wright Lee, “Digital Fashion Marketing Expert”

2009 Interviews & Articles

• Fashion Marketers: Meet Macala Wright – Ian Sanders, CEO & Author of “Juggle! Balance Work & Reclaim Your Life”
• An Interview with Anaiis Flox – 1928 Jewelry leverages new/social media to build brand awareness & online distribution outlets.
• Brands, 1928 Jewelry and Sponsored Conversations - Forrester Research Analyst Jeremiah Owyang discusses sponsored conversations for major brands and includes 1928 Jewelry in the case study.

2009  Accolades

“I now know why this girl is so successful. She’s smart and she just ‘gets’ it. Yes, I said that.” - Jessica Gottlieb (@jessicagottlieb)

On Hot Pink: #5. Not just me talking. Just got off the blower with a Marketing Director for 1928 Jewelry <Macala> who confirms that loud pinks are way, way trendy. Only the brightest pinks—ones that officially trigger migraines—count for this trend. If there is no ocular hallucination, it is not fashion. E! Online – via Leslie Gornstein,@AnswerBitch

I’m the dead creature lady; my fashion is bizarre, sometimes hideous. It provokes and alienates. It’s a bright carapace, in a way. But you compliment me, your tastes accentuate me. It’s why I love you. – AV Flox, Pop Culture Blogger, OMG.OMG.OMFG.

“Macala Wright &  her website, Fashionably Marketing Me offers some incredible fundamentals for building a strong social brand.” – The List Maven, Splendicity.com