Last week, national retailer Charlotte Russe launched their “You Could Be the Next Charlotte Russe Design Star” campaign via the Brickfish social media contest platform. I'm very impressed by this design contest; it's a great example of a well thought out engagement strategy.
Charlotte Russe customers are quite passionate about this brand, you can see this from their facebook and twitter accounts. Russe's agency, Red Door Interactive, has once again done a great job in using the brand's digital marketing intiatives to fuel that excitement that will clearly translate into online sales.
The contest invites customers to submit original t-shirt designs that embody the Charlotte Russe brand.
“The ‘Charlotte Russe Design Star Campaign’ puts creativity in the hands of our consumers,” said Craig Gillan, Director of E-commerce at Charlotte Russe. “By leveraging social media, we will connect with our customers and everyone in their network on their terms.”
The retailer will select one Grand Prize winner from the contest and produce a t-shirt inspired by their design to sell online. The same person will also receive a trip for two to New York City and a Charlotte Russe shopping spree.
In addition to the Grand Prize winner, Charlotte Russe will also be giving away a $750 shopping spree to one “Most Viral” winner and the “Sign-up Sweepstakes” winner.
The promotion initiative is designed to not only increase new and repeat sales, customer loyalty and store traffic, but to also raise the general level of online conversation surrounding the specialty retailer’s brand.
"We are excited to see both the creativity of the designs as well as the virality of the contest submissions across social media platforms," said Crosby Noricks, Social Media Strategist for Red Door Interactive. "Charlotte Russe continues to provide innovative means for customers to engage with the brand online, and we're privileged to be working on this project."
Fashion social media marketing done right, what more could a girl ask for?
Macala Wright is the Founder of 
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