Macala Wright Lee

Life, Los Angeles and the Marketing Fashion Industry in a Digital Age

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    Fashion PR 101: When Your Product Is Featured In Magazine...

    Fashion PR 101

    As a retailers, when your product is featured in a magazine, especially a magazine that directly targets your ideal customer, DON'T PUT IT ON SALE!

    This month's issue of Country Living (yes I read country, what can I say, I love Shabby Chic) featured the most amazing Finnish mug. The best part, the mug was only $22.00! I flocked to the site to purchse the coveted cup.

    What happened when I arrived? It was on sale for $15.50!

    While that's great for me as a consumer, as marketing person it makes me cringe. It's Holiday time, the item is striking and at price point that would make me give it as gift to multiple recipients. As a retailer, why would you want to lose $6.50 per transaction?

    Well, I'm buying twelve as presents for that price and adding them to my personal collection. Honestly, I would've paid full price. A lesson to be learned.

    • 10 November 2009
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    Comments 1 Comment

    Nov 10, 2009
    may said...
    obviously, most people in fashion industry ignore the marketing things and focus o their product only

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  • Macala Wright Lee's Posterous

    Macala Wright is the Founder of FashionablyMarketing.Me, one of the leading fashion marketing blogs online.

    She is also the founder of Fashionably Digital, a digital media consultancy for lifestyle, fashion and beauty brands.

    Macala's Musings is less formal approach to the FMM blog; offering shorter, more lively conversations and insights on how lifestyle oriented brands and products are adapting digital technology.


    Macala has been featured in Women's Wear Daily, Sportswear International, Gawker, Defamer, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. She writes regularly for Mashable.

    Macala's Projects


    Retail-A-Go-G0

    Sense Of Fashion

    Retail Camp

  • About Macala Wright Lee

    Macala Wright is the Founder of FashionablyMarketing.Me, one of the leading fashion marketing blogs online.

    She is also the founder of Fashionably Digital, a digital media consultancy for lifestyle, fashion and beauty brands.

    Macala's Musings is less formal approach to the FMM blog; offering shorter, more lively conversations and insights on how lifestyle oriented brands and products are adapting digital technology.


    Macala has been featured in Women's Wear Daily, Sportswear International, Gawker, Defamer, The San Francisco Chronicle, Mashable, California Apparel News, Fox Business, The Hollywood Reporter, Entertainment Weekly and Perez Hilton. She writes regularly for Mashable.

    Macala's Projects


    Retail-A-Go-G0

    Sense Of Fashion

    Retail Camp

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