Macala Wright Lee

Legalities of Fashion: American Apparel's Fight For Illegal Immigrants

While in the Los Angeles Fashion District today, I pick up local paper LA Garment & Citizen. In letters to the editor, there were hot opinions on a video produced by Spot.Us. The video, Icing American Apparel, is a short documentary about the impact of government regulations on undocumented residents. The video looks at the lives and legalities behind the federal immigration agency's recent order for the Downtown-based garment manufacturer to fire 1,600 workers. We think of the glamour of our industry and money...

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March, 2 2010 • 0 Comments • 0 Faves
Who's Your Real-Time, Go-To Marketing Ninja?

Gary Vaynerchuk's latest video is dead on in his question - seemingly aimed at large agencies, corporations or brands - "Who's your go-to person when to comes real-time campaign execution?" The internet moves faster than any other entertainment or message medium - planning isn't a luxury your have sometimes when it comes to short term, instant wins for clients. While I believe in long term goals, I know there are short term tactics that can get the attention of your target audience. You have to operate with fluidity...

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February, 22 2010 • 0 Comments • 0 Faves
Dear Marketer: Let Me Introduce You To Digital, Real-Time Branding

American Express's Open Forum Idea Hub is the go to place when a marketer needs inspiration and to further her education on at 3:11 in the morning. While reading Ivana Taylor's 5 Futuristic Applications That Are Here NOW introduces a fascinating concept that's gaining momentum: Digital, Real-Time Branding. The internet revolution has made it hip to be small. Small businesses can increase their brand equity by becoming ubiquitous participants on social media sites. But there are more opportunities for small businesses...

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February, 19 2010 • 1 Comment • 0 Faves
LA Weekend Event: 30 Years of Pin-Up

I've always had a weakness for Art Deco, Diamonds and Pin Up Girls. This is where you'll find me this weekend: This weekend (Sunday, January 24th), the Art Deco Society of Los Angeles will be hosting the "30 Years of Pin-Up 1927 - 1957" Fashion Show at the Warner Grand Theatre. The event starts at 6pm and guests will be treated to an elegant silhouette fashion show with live piano music. The Fashion Show will feature vintage materials including cocktail dresses, lingerie, day dresses, and even include some movie...

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January, 21 2010 • 0 Comments • 0 Faves
The Future Of Fashion Blogging - Who's Got It?

Cream always rises to the top. This year, we're going to see a cultivation of style content. Originality, Personality and Authority will reach a tipping point. Flowing over into a new, more refined form of stylist citizen journalism. The ranks of the old will join ranks of the new. And I'll find each and every one of them. Who's Holding My Voyeuristic Attention In The Name Of Fashion - Can't wait to see where this one goes. Yuli Ziv - The Girl's Just Got IT. Gala Darling - Can't Get Enough. Business...

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January, 20 2010 • 1 Comment • 0 Faves
Publishing's New Business Model: Sacrificing Quality For Quantity?

2010 is about the short form. In seems our constant consumption of content now negatively affects seasoned writers and journalists who once made a respectable living from their talent. According to the LA Times: Publishers pitch the grand opportunities they provide to "extend your personal brand" or to "showcase your work, influence others." That means working for nothing, just like the sailing magazine that offers its next editor-writer not a single doubloon but, instead, the opportunity to "participate in...

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January, 11 2010 • 0 Comments • 0 Faves
Three Thoughts That Will Alter Your Perceptions in 2010

"In life, sometimes falls into place, and sometimes everything falls to pieces. The key is to begin creating with these fallen pieces. By improvising, you'll create something magical that might be the best think you've ever accomplished." - Tori Amos Cherish your solitude. Take trains by yourself to place you have never been. Go so far away that you stop being afraid of not coming back. Say no when you don't want to do something. Say yes if your instincts are strong, eve if everyone around you disagrees. Decide...

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December, 7 2009 • 0 Comments • 0 Faves
The LA Times Asks: What Brands Do You Consider Fashionable on Facebook?

In cased you missed it, the LA Times asked Los Angelenos what brands they follow and interact with on Facebook. The Times is a great example of traditional publications that has adapted it business model to fit into new media outlets, I love way that they candidly cover the LA Fashion industry. So Los Angelenos, what do you think about brands on Facebook? Do you enjoy getting notifications about sales alerts and fashion polls from stores intermixed with your college roommate's status update on what she thought...

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December, 4 2009 • 0 Comments • 0 Faves
Fashion Social Media Success: Charlotte Russe's “Design Star” Campaign

Last week, national retailer Charlotte Russe launched their “You Could Be the Next Charlotte Russe Design Star” campaign via the Brickfish social media contest platform. I'm very impressed by this design contest; it's a great example of a well thought out engagement strategy. Charlotte Russe customers are quite passionate about this brand, you can see this from their facebook and twitter accounts. Russe's agency, Red Door Interactive, has once again done a great job in using the brand's digital marketing intiatives...

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November, 28 2009 • 0 Comments • 0 Faves

Previous Next Page 2 of 4

Legalities of Fashion: American Apparel's Fight For Illegal Immigrants

Who's Your Real-Time, Go-To Marketing Ninja?

Dear Marketer: Let Me Introduce You To Digital, Real-Time Branding

LA Weekend Event: 30 Years of Pin-Up

The Future Of Fashion Blogging - Who's Got It?

Publishing's New Business Model: Sacrificing Quality For Quantity?

Three Thoughts That Will Alter Your Perceptions in 2010

The LA Times Asks: What Brands Do You Consider Fashionable on Facebook?

Fashion Social Media Success: Charlotte Russe's “Design Star” Campaign

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