Content marketing, especially B2B content marketing, is simply an obsession. So when asked to create it for start-ups and or agency clients, I jump. Here’s the latest on How To Use Instagram for Bumebox. The guide (embedded via slideshare) provide tactical advice on how to use the platform for user generated content, make sense of hashtags, track metrics, generate engagement and maintain brand standards in a why that’s conducive to instagram’s users and their behavior patterns. Enjoy!
In our digital worlds, it is safe to say that advertising is becoming more dynamic and complicated than ever. In advertising, Mad Men are becoming Math Men.
Some would say that mobile devices, technology and advanced consumer behavior have made it a complex art and science of anticipating how, when and where someone will respond to a brand’s message. At Ad:Tech San Francisco, the debates surrounding advertising and our multi-screen, cross-platform communication channels yielded three key trends: